China's hardware tool industry must be adjusted to grasp the new development situation -- Stanley to

With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry is becoming more and more fierce. No matter which field you want to gain a firm foothold in the hardware industry, you should fully understand the development trends of the market. Hardware tools include various manual, electric, pneumatic, cutting tools, steam protection tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, fixtures, cutters, molds, cutting tools, grinding wheels, drill bits, polishing machines, tool accessories, measuring tools, cutting tools, abrasive tools, etc. Most domestic manual tool enterprises are mainly low-end products or OEM, and high-end products and * * * products are still controlled by European and American countries. Also, as the profit margin of manual tools is being compressed and the space for price reduction is decreasing, it is difficult for enterprises to establish their core competitiveness by price competition alone, so they should explore a new development path.

The hardware industry is an important part of China's light industry. It is a sunrise industry that is fully competitive and closely related to people's lives. According to the survey, more than 99% of the enterprises in the industry are private small and medium-sized enterprises, mainly distributed in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei and other provinces and cities.

At present, the output of many hardware products in China ranks first in the world. Lighters, zippers, thermos cups, wrenches, pliers, locks, knives and scissors all occupy a very large share in the global market, and have an increasing impact on the world hardware industry. At present, China's hardware products exist in more than 220 countries and regions around the world, and China's status as a major hardware product producer has been established. According to the survey data of Luo Baihui, the total output value of the hardware industry has reached 800billion yuan. In 2005 and 2008, it maintained a growth rate of more than 15%. In 2008, the export of the whole industry reached 50.3 billion US dollars, accounting for about 40%-50% of the total output value of the industry. Except for the 7% growth in 2007, it has maintained a high growth rate of 20%-30%. However, since the fourth quarter of 2008, the once-in-a-century global financial crisis has had a huge impact on export-oriented enterprises. Overnight, export orders disappeared, and some of the signed export contracts even paid a deposit and were returned under various pretexts. Tool hardware, construction hardware, locks, knives, scissors, zippers and other industries are obviously affected by the crisis. Some people say that this is a battle without gunpowder. There is no real enemy in this battle. The real enemy is ourselves. Because many of our export enterprises are mainly OEM enterprises and do not have their own sales channels, our weaknesses have been fully exposed in the financial crisis.

According to the import and export statistics of the customs in 2010, the total export volume of China's hardware products in the first half of this year was US $26.396 billion, a year-on-year increase of 33.2%, and the import volume was US $7.984 billion, a year-on-year increase of 25.1% The output analysis of some hardware products provided by the National Bureau of statistics in the first half of this year shows that the output of locks is 850million, an increase of 17.5% year-on-year; The output of domestic gas stoves was 12.588 million units, a year-on-year increase of 5.8%; The output of domestic gas water heaters was 6.886 million units, an increase of 63.6% year-on-year The output of household range hoods was 8.305 million, a year-on-year increase of 34.7%; The daily output of stainless steel products was 1.105 million tons, a year-on-year increase of 51.4%

Among them, electric tools are widely used hardware tools in the whole society. With the progress of the times and society, the electric tool market has developed rapidly. At the same time, various kinds of electric tools have caused injuries to consumers due to various quality problems from time to time. Therefore, countries all over the world have increasingly strict requirements for electric tools in their own markets. The European Union has formulated a special 60745-1 standard for hardware electric tools. Its purpose is to establish the specifications for hardware electric tools and technical specifications for electric tool products entering the European market, so as to reduce or avoid the harm caused by electric tools to consumers. Europe has also introduced an electrical certification act.

All specifications and series of electric tool products exported by relevant enterprises to the EU must pass the EU electrical directive certification and be marked before export. Products that are about to expire must apply for certification in a timely manner. In addition, within the testing time of electric tools, enterprises need to make relevant preparations in advance. Enterprises need to accumulate coping experience, and the products involved will be adjusted accordingly according to EU regulations, otherwise they will be eliminated by the market.

In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to it, it will affect their long-term development. It is also the top priority to do a good job in selling and serving. Most of the electric tools sold in the world are produced and exported from China, and China has become the world's major supplier of electric tools. With the development of the electric tool industry, some problems are emerging day by day. In particular, the slow progress in the reform of the scientific research and development system, the obvious gap with foreign countries, the low foreign exchange earning of export products, the low performance level, the low price, the small scale and low concentration of enterprises, and the rising price of raw materials have seriously restricted the further development and quality improvement of the industry. Electric tool enterprises must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, speed up enterprise technological transformation, improve supporting measures, actively create conditions, absorb foreign capital, and promote enterprise asset restructuring. Only in this way can they remain invincible in the new situation.